Just a little disassociated
2017 | Meme | 10" X 13" | courtesy of the artist
The medium of Fallon Simard’s work is tagged as a ‘meme’. Simard takes the familiar imagery of web-based memes—an idea that spreads from person to person within a culture—and offers an oppositional observation to the harmful ideas of commodification that proliferate and become accepted knowledge. Co-opting what looks like a MacDonald’s ad, the glossy appearance of the image is interrupted with text that undermines both what the ad is trying offer and what the viewer would often buy into.
Simard is an Anishinaabe artist and scholar from Couchiching First Nation in Treaty #3 territory, located in the region of Northwestern Ontario. Their work examines Indigenous histories and injustices in the context of Canadian state-inflicted violence. Simard’s work is created from a queer Indigenous feminist framework that aims to induce a sense of reproductive justice within the classroom and their art practice. Simard is a multimedia artist who works in digital-based mediums and body media. Digitally, Simard’s practice uses the modes of video, sound, and animation. Bodily, Simard’s work includes body and oratory performance, drawing, and sound generating. Presently Simard is exploring sound, oratory performance, textual materials at the intersections of Anishinaabe history and cosmological epistemology. Simard completed their Bachelor of Fine Arts (Hon.) at York University and MA in Interdisciplinary Art, Media and Design at OCAD University.
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